Tag Archives: Strategy in Marketing

Strategy in Marketing Planning

The proper strategy in marketing planning can make a difference in your success. Many people start the marketing process before they ever have a strategy defined. What process did you go through when you started your last marketing campaign? Was it focused from the very start? Knowing where you are heading and knowing where you want to end up, is a big benefit to you as you start the journey. While there are many aspects to consider, there are a few concepts that are a must for each and every marketing effort. Here are three of the most important ideas that you will want to consider prior to planning your marketing activities.


Focus on these 3 simple concepts to create a winning strategy for your marketing.

Know your Customer- You may have realized this already, but we can’t stress it enough. You really have to get to know your customers. You need to know who will want your product or service, what aspect of it attracts them to you, and where they hang out. There are a lot of great ways to get to know them, but the internet makes it so much easier these days. Start by doing a search on Google for your product or service. Among the many articles and web sites, you will find listed there, you will also see forums, clubs, and groups. These are the best places to listen to your customers. They will be telling each other what they like or don’t like about your industry. You can even enter into the conversation and ask focused questions of the end-users. You will be surprised how much you can learn in this manner. The next step is to go onto social networks, starting with Facebook, and complete the same process. When your strategy in marketing planning starts to pay off, you can create a group on Facebook to follow the changing needs of your customers.

Strategic Market Planning is an ongoing process in which companies create marketing strategies and plan their implementation in the target market. The process of calculating the company’s current position helps in identifying promotional opportunities & then evaluating these opportunities. Target markets are identified through comprehensive research.

Marketing is a complicated process and most cannot be planned in a short time. Strategic market planning considers the long-term and short-term views of the market and considers various parameters to be planned according to the target market.