Category Archives: Marketing Planning

Affiliate Marketing One of the Easiest Ways to Make Money

Affiliate marketing is a technique where you promote another merchant’s product in return for a commission. Affiliate marketing is considered to be one of the easiest and safest ways to make money online. The main goal is to direct traffic to the client’s website with your affiliate link. More the amount of traffic you send, more will be the amount of money you will earn. The process is fairly simple and all you will need is a computer and internet an internet connection.

The internet is filled with millions of customers. As an affiliate it is your job to harness this huge potential for your client. The amount of money you get varies from one affiliate program to another affiliate program. You can find very high paying products as well. It is easier to market products that you have knowledge about since you need not spend too much time on market research and understanding the product.

There are many strategies to make your website popular and have huge number of visitors flowing in. Main criteria for generating traffic using organic SEO would be to top the search engine rankings. Whenever a customer searches for the product you are marketing by entering specific search terms the search engine and comes across your site on the first page, the chances of getting noticed are very high. Also make sure the content of your web site is of high quality as this will attract more visitors and get them to come back again.

But a words of warning before you decide to take this route. Affiliate marketing is not as easy as it sounds. Online marketing is extremely competitive and you will be competing with millions of other affiliate for the same traffic and customers online. Don’t expect overnight miracles to happen. But if you keep at it then affiliate marketing will be very rewarding for you.

Strategy in Marketing Planning

The proper strategy in marketing planning can make the difference in your successes. Many people start the marketing process before they ever have a strategy defined. What process did you go through when you started your last marketing campaign? Was it focused from the very start? Knowing where you are heading and knowing where you want to end up, is a big benefit to you as you start the journey. While there are many aspects to consider, there are a few concepts that are a must for each and every marketing effort. Here are three of the most important ideas that you will want to consider prior to planning your marketing activities.

Focus on these 3 simple concepts to create the winning strategy for your marketing.
Know your Customer- You may have realized this already, but we can’t stress it enough. You really have to get to know your customer. You need to know who will want your product or service, what aspect of it attracts them to you, and where they hang out. There are a lot of great ways to get to know them, but the internet makes it so much easier these days. Start by doing a search on Google for your product or service. Among the many articles and web sites you will find listed there, you will also see forums, clubs, and groups. These are the best places to listen to your customers. They will be telling each other what they like or don’t like about your industry. You can even enter into the conversation and ask focused questions of the end users. You will be surprised how much you can learn in this manner. The next step is to go onto the social networks, starting with Facebook, and complete the same process. When your strategy in marketing planning starts to pay off, you can create a group on Facebook to follow the changing needs of your customers.