Category Archives: Marketing Planning

Affiliate Marketing One of the Easiest Ways to Make Money

Affiliate marketing is a technique where you promote another merchant’s product in return for a commission. Affiliate marketing is considered to be one of the easiest and safest ways to make money online. The main goal is to direct traffic to the client’s website with your affiliate link. More the amount of traffic you send more will be the amount of money you will earn. The process is fairly simple and all you will need is a computer and internet connection.

The internet is filled with millions of customers. As an affiliate, it is your job to harness this huge potential for your client. The amount of money you get varies from one affiliate program to another affiliate program. You can find very high paying products as well. It is easier to market products that you have knowledge about since you need not spend too much time on market research and understanding the product.

There are many strategies to make your website popular and have a huge number of visitors flowing in. Main criteria for generating traffic using organic SEO would be to top the search engine rankings. Whenever a customer searches for the product you are marketing by entering specific search terms the search engine and comes across your site on the first page, the chances of getting noticed are very high. Also, make sure the content of your web site is of high quality as this will attract more visitors and get them to come back again.

But a word of warning before you decide to take this route. Affiliate marketing is not as easy as it sounds. Online marketing is extremely competitive and you will be competing with millions of other affiliates for the same traffic and customers online. Don’t expect overnight miracles to happen. But if you keep at it then affiliate marketing will be very rewarding for you.

Let’s start with a broad definition of affiliate marketing. Affiliate marketing is one of the oldest marketing practices that get commissions from affiliates in terms of sales based on affiliate recommendations. This is one of the cheapest and easiest marketing methods because you don’t need to make and sell products. The only one thing you need to do is activate the linked connection between the buyer and seller and take your commission when the sale is made.

Many online companies that sell shoes or domain services offer affiliate programs. By registering for this program, get your unique tracking link and use this link every time you write about their product. There are several affiliate programs that use different payment terms.

Strategy in Marketing Planning

The proper strategy in marketing planning can make a difference in your success. Many people start the marketing process before they ever have a strategy defined. What process did you go through when you started your last marketing campaign? Was it focused from the very start? Knowing where you are heading and knowing where you want to end up, is a big benefit to you as you start the journey. While there are many aspects to consider, there are a few concepts that are a must for each and every marketing effort. Here are three of the most important ideas that you will want to consider prior to planning your marketing activities.


Focus on these 3 simple concepts to create a winning strategy for your marketing.

Know your Customer- You may have realized this already, but we can’t stress it enough. You really have to get to know your customers. You need to know who will want your product or service, what aspect of it attracts them to you, and where they hang out. There are a lot of great ways to get to know them, but the internet makes it so much easier these days. Start by doing a search on Google for your product or service. Among the many articles and web sites, you will find listed there, you will also see forums, clubs, and groups. These are the best places to listen to your customers. They will be telling each other what they like or don’t like about your industry. You can even enter into the conversation and ask focused questions of the end-users. You will be surprised how much you can learn in this manner. The next step is to go onto social networks, starting with Facebook, and complete the same process. When your strategy in marketing planning starts to pay off, you can create a group on Facebook to follow the changing needs of your customers.

Strategic Market Planning is an ongoing process in which companies create marketing strategies and plan their implementation in the target market. The process of calculating the company’s current position helps in identifying promotional opportunities & then evaluating these opportunities. Target markets are identified through comprehensive research.

Marketing is a complicated process and most cannot be planned in a short time. Strategic market planning considers the long-term and short-term views of the market and considers various parameters to be planned according to the target market.